BRANDS & BRAIN : How to Use Neuroscience to Create Impactful Brands
Language: 9780143452614 Publication details: Haryana Penguin Books 2022Edition: 1Description: 352ISBN:- 9780143452614
- 658.827 ARA/BR
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Lending
|
Ernakulam Public Library General Stacks | Non-fiction | 658.827 ARA/BR (Browse shelf(Opens below)) | Available | E1100957 |
Browsing Ernakulam Public Library shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
| 658.816 CAL/PS PSYCHOLOGY OF PRICE : | 658.816 SIL HUMAN EXPERIENCE : How to make life better for your customers and create a more successful organization | 658.827 AMI ADVERTISING AND BRAND MANAGEMENT | 658.827 ARA/BR BRANDS & BRAIN : How to Use Neuroscience to Create Impactful Brands | 658.827 GAU/FA FAKE NEWS : Spot it Stop | 658.827 KAN/HO HOOK POINT : How To Stand Out In A 3-Second World | 658.827 KEL/ST STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY |
It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about brain-operating principles and their impact on how humans perceive brands. The book also analyses how modern brands are created by leveraging brain functioning. In a nutshell, the book explains the indispensable role that the human brain plays in creating, sustaining and rejuvenating brands.
There are no comments on this title.