Ernakulam Public Library OPAC

Online Public Access Catalogue

 

Request members to donate BOOKS for onwards delivery to Ernakulam General Hospital to enhance the Book Distribution Scheme for Patients, already underway with the support of Ernakulam Public Library. Used books in good condition, in English and Malayalam, are expected. Kindly avoid textbooks and academic titles.
Image from Google Jackets

BRANDS & BRAIN : How to Use Neuroscience to Create Impactful Brands

By: Language: 9780143452614 Publication details: Haryana Penguin Books 2022Edition: 1Description: 352ISBN:
  • 9780143452614
Subject(s): DDC classification:
  • 658.827 ARA/BR
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Date due Barcode
Lending Lending Ernakulam Public Library General Stacks Non-fiction 658.827 ARA/BR (Browse shelf(Opens below)) Available E1100957

It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about brain-operating principles and their impact on how humans perceive brands. The book also analyses how modern brands are created by leveraging brain functioning. In a nutshell, the book explains the indispensable role that the human brain plays in creating, sustaining and rejuvenating brands.

There are no comments on this title.

to post a comment.