BRANDS & BRAIN (Record no. 194096)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01238nam a22002537a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241210155549.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241210b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780143452614 |
| 037 ## - SOURCE OF ACQUISITION | |
| Terms of availability | Purchased |
| Note | Amazon |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | 9780143452614 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | ARA/BR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Arvind Sahay |
| 245 ## - TITLE STATEMENT | |
| Title | BRANDS & BRAIN |
| Remainder of title | : How to Use Neuroscience to Create Impactful Brands |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Haryana |
| Name of publisher, distributor, etc. | Penguin Books |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Size of unit | 352 |
| 500 ## - GENERAL NOTE | |
| General note | It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about brain-operating principles and their impact on how humans perceive brands. The book also analyses how modern brands are created by leveraging brain functioning. In a nutshell, the book explains the indispensable role that the human brain plays in creating, sustaining and rejuvenating brands. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management & public relations |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | General management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Of Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Ernakulam Public Library | Ernakulam Public Library | General Stacks | 2024-12-10 | Purchased | 499.00 | IN-20892,2024/12/03 | 2 | 1 | 658.827 ARA/BR | E1100957 | 2025-04-23 | 2025-03-19 | 2024-12-10 | Lending |