BRANDS & BRAIN : How to Use Neuroscience to Create Impactful Brands
Arvind Sahay
BRANDS & BRAIN : How to Use Neuroscience to Create Impactful Brands - 1 - Haryana Penguin Books 2022 - 352
It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about brain-operating principles and their impact on how humans perceive brands. The book also analyses how modern brands are created by leveraging brain functioning. In a nutshell, the book explains the indispensable role that the human brain plays in creating, sustaining and rejuvenating brands.
9780143452614
Purchased Amazon
Management & public relations
General management
Of Marketing
Branding
658.827 / ARA/BR
BRANDS & BRAIN : How to Use Neuroscience to Create Impactful Brands - 1 - Haryana Penguin Books 2022 - 352
It is evident that some of the most powerful brands are deeply embedded in our unconscious emotions and memories. The purpose of this book is to develop an understanding of the link between the human brain and brand management principles as well as activities. It will educate readers about brain-operating principles and their impact on how humans perceive brands. The book also analyses how modern brands are created by leveraging brain functioning. In a nutshell, the book explains the indispensable role that the human brain plays in creating, sustaining and rejuvenating brands.
9780143452614
Purchased Amazon
Management & public relations
General management
Of Marketing
Branding
658.827 / ARA/BR