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EFFECTIVE PUBLIC RELATIONS AND MEDIA STRATEGY

By: Language: English Publication details: Delhi Asoke K. Ghosh, PHI Learning Private Limited 2014Edition: 2Description: 654ISBN:
  • 9788120348714
Subject(s): DDC classification:
  • 302.2 NAR
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Item type Current library Collection Call number Status Date due Barcode
Lending Lending Ernakulam Public Library General Stacks Non-fiction 302.2 NAR (Browse shelf(Opens below)) Available E1102689

Effective Public Relations and Media Strategy provides a detailed exploration of how organizations can craft successful communication strategies through public relations and media management. The book outlines the essential components of public relations campaigns, media relations, and branding in the context of a rapidly evolving digital and social media landscape. It also covers crisis communication and the role of PR in reputation management.

This book is useful for professionals in the PR industry, marketing teams, and students interested in corporate communication, media strategy, and the relationship between organizations and the public.

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