EFFECTIVE PUBLIC RELATIONS AND MEDIA STRATEGY
Narasimha Reddi C.V
EFFECTIVE PUBLIC RELATIONS AND MEDIA STRATEGY - 2 - Delhi Asoke K. Ghosh, PHI Learning Private Limited 2014 - 654
Effective Public Relations and Media Strategy provides a detailed exploration of how organizations can craft successful communication strategies through public relations and media management. The book outlines the essential components of public relations campaigns, media relations, and branding in the context of a rapidly evolving digital and social media landscape. It also covers crisis communication and the role of PR in reputation management.
This book is useful for professionals in the PR industry, marketing teams, and students interested in corporate communication, media strategy, and the relationship between organizations and the public.
9788120348714
Gifted Vijayan Kannampily
Social sciences
Social communication
Public relations & media strategy
302.2 / NAR
EFFECTIVE PUBLIC RELATIONS AND MEDIA STRATEGY - 2 - Delhi Asoke K. Ghosh, PHI Learning Private Limited 2014 - 654
Effective Public Relations and Media Strategy provides a detailed exploration of how organizations can craft successful communication strategies through public relations and media management. The book outlines the essential components of public relations campaigns, media relations, and branding in the context of a rapidly evolving digital and social media landscape. It also covers crisis communication and the role of PR in reputation management.
This book is useful for professionals in the PR industry, marketing teams, and students interested in corporate communication, media strategy, and the relationship between organizations and the public.
9788120348714
Gifted Vijayan Kannampily
Social sciences
Social communication
Public relations & media strategy
302.2 / NAR