Ernakulam Public Library OPAC

Online Public Access Catalogue

 

EFFECTIVE PUBLIC RELATIONS AND MEDIA STRATEGY (Record no. 198017)

MARC details
000 -LEADER
fixed length control field 01274nam a2200229 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260317b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788120348714
037 ## - SOURCE OF ACQUISITION
Terms of availability Gifted
Note Vijayan Kannampily
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.2
Item number NAR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Narasimha Reddi C.V
245 ## - TITLE STATEMENT
Title EFFECTIVE PUBLIC RELATIONS AND MEDIA STRATEGY
250 ## - EDITION STATEMENT
Edition statement 2
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Delhi
Name of publisher, distributor, etc. Asoke K. Ghosh, PHI Learning Private Limited
Date of publication, distribution, etc. 2014
300 ## - PHYSICAL DESCRIPTION
Size of unit 654
500 ## - GENERAL NOTE
General note Effective Public Relations and Media Strategy provides a detailed exploration of how organizations can craft successful communication strategies through public relations and media management. The book outlines the essential components of public relations campaigns, media relations, and branding in the context of a rapidly evolving digital and social media landscape. It also covers crisis communication and the role of PR in reputation management.<br/><br/>This book is useful for professionals in the PR industry, marketing teams, and students interested in corporate communication, media strategy, and the relationship between organizations and the public.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social sciences
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social communication
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Public relations & media strategy
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Lending
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Non-fiction Ernakulam Public Library Ernakulam Public Library General Stacks 2026-03-17 Gifted 425.00 Vijayan Kannampily,2026/03/17   302.2 NAR E1102689 2026-03-17 2026-03-17 Lending