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PREDICTABLY IRRATIONAL : Hidden Forces that Shape Our Decisions

By: Language: English Publication details: London Harper Collins 2008Edition: 1Description: 280ISBN:
  • 9780007368549
Subject(s): DDC classification:
  • 153.83 ARI/PR
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Item type Current library Collection Call number Status Date due Barcode
Lending Lending Ernakulam Public Library General Stacks Non-fiction 153.83 ARI/PR (Browse shelf(Opens below)) Checked out 2026-09-27 E1103008

In Predictably Irrational, Dan Ariely demonstrates that people do not make decisions in purely rational ways. Through a series of experiments and real-world examples, he shows how cognitive biases, emotions, social influences, expectations, pricing strategies, and context systematically affect human choices. Rather than being random, these irrational behaviors are often predictable, making it possible to understand and anticipate patterns in decision-making. The book is a foundational work in behavioral economics and economic psychology.

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