PREDICTABLY IRRATIONAL : Hidden Forces that Shape Our Decisions
Ariely, Dan
PREDICTABLY IRRATIONAL : Hidden Forces that Shape Our Decisions - 1 - London Harper Collins 2008 - 280
In Predictably Irrational, Dan Ariely demonstrates that people do not make decisions in purely rational ways. Through a series of experiments and real-world examples, he shows how cognitive biases, emotions, social influences, expectations, pricing strategies, and context systematically affect human choices. Rather than being random, these irrational behaviors are often predictable, making it possible to understand and anticipate patterns in decision-making. The book is a foundational work in behavioral economics and economic psychology.
9780007368549
Gifted Sasikumar
Decision making
Judgment
Cognitive biases
Consumer behavior
Behavioral economics
153.83 / ARI/PR
PREDICTABLY IRRATIONAL : Hidden Forces that Shape Our Decisions - 1 - London Harper Collins 2008 - 280
In Predictably Irrational, Dan Ariely demonstrates that people do not make decisions in purely rational ways. Through a series of experiments and real-world examples, he shows how cognitive biases, emotions, social influences, expectations, pricing strategies, and context systematically affect human choices. Rather than being random, these irrational behaviors are often predictable, making it possible to understand and anticipate patterns in decision-making. The book is a foundational work in behavioral economics and economic psychology.
9780007368549
Gifted Sasikumar
Decision making
Judgment
Cognitive biases
Consumer behavior
Behavioral economics
153.83 / ARI/PR