EFFECTIVE PUBLIC RELATIONS AND MEDIA STRATEGY
Language: English Publication details: Delhi Asoke K. Ghosh, PHI Learning Private Limited 2014Edition: 2Description: 654ISBN:- 9788120348714
- 302.2 NAR
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Ernakulam Public Library General Stacks | Non-fiction | 302.2 NAR (Browse shelf(Opens below)) | Available | E1102689 |
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| 302.2 ERI/SU SURROUNDED BY IDIOTS : Four Types of Human Behaviour (or how to understand those who cannot be understood) | 302.2 KIN/HO HOW TO TALK TO ANYONE : 27 Ways to Charm, Banter, Attract, & Captivate | 302.2 LOW/HO HOW TO TALK TO ANYONE : | 302.2 NAR EFFECTIVE PUBLIC RELATIONS AND MEDIA STRATEGY | 302.2 SOF/SA SAY WHAT YOU MEAN : | 302.2 STA/WH WHEN STRANGERS MEET : | 302.20954 SAN/DE DEMOCRATIZATION OF COMMUNICATION |
Effective Public Relations and Media Strategy provides a detailed exploration of how organizations can craft successful communication strategies through public relations and media management. The book outlines the essential components of public relations campaigns, media relations, and branding in the context of a rapidly evolving digital and social media landscape. It also covers crisis communication and the role of PR in reputation management.
This book is useful for professionals in the PR industry, marketing teams, and students interested in corporate communication, media strategy, and the relationship between organizations and the public.
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