PUBLIC RELATIONS AND POLICY
Language: English Publication details: New Delhi Chambal Book Agency 2018/01/01Edition: 1Description: 264ISBN:- 9789382223139
- RAM/PU 351
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Lending | Ernakulam Public Library General Stacks | Non-fiction | 351 RAM/PU (Browse shelf(Opens below)) | Available | E192289 |
Public relations is the management of relationships and communication to establish goodwill and mutual understanding between an organization and its public. Public relations is more wide ranging than marketing which primarily focuses on markets, distribution channels and customers.Marketers primarily focus on customers and distributors but needs and interests of other groups such as those of employees, shareholders, local community, media, government and pressure groups are also important.By...
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