PUBLIC RELATIONS AND POLICY
H. N. Ram
PUBLIC RELATIONS AND POLICY - 1 - New Delhi Chambal Book Agency 2018/01/01 - 264
Public relations is the management of relationships and communication to establish goodwill and mutual understanding between an organization and its public. Public relations is more wide ranging than marketing which primarily focuses on markets, distribution channels and customers.Marketers primarily focus on customers and distributors but needs and interests of other groups such as those of employees, shareholders, local community, media, government and pressure groups are also important.By...
9789382223139
Gifted RRRLF,Kolkata
Public Administration And Organization
351 / RAM/PU
PUBLIC RELATIONS AND POLICY - 1 - New Delhi Chambal Book Agency 2018/01/01 - 264
Public relations is the management of relationships and communication to establish goodwill and mutual understanding between an organization and its public. Public relations is more wide ranging than marketing which primarily focuses on markets, distribution channels and customers.Marketers primarily focus on customers and distributors but needs and interests of other groups such as those of employees, shareholders, local community, media, government and pressure groups are also important.By...
9789382223139
Gifted RRRLF,Kolkata
Public Administration And Organization
351 / RAM/PU