In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isnt just what we say or how we say it that counts, but also what goes on in the moments before we speak. This is the world of 'pre-suasion, where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say 'yes even before they are asked. And as Cialdini reveals, its a world you can master. If you understand the tools of pre-suasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign even persuade yourself to do something you find difficult.Drawing on the latest research, and packed with fascinating case studies, Pre-Suasion is a masterclass in enhancing your powers of influence..

i: Acknowledgmentsii: Author's NotePart 1: PRE-SUASION: THE FRONTLOADING OF ATTENTION1: PRE-SUASION: An Introduction2: Privileged Moments3: The Importance of Attention . . . Is Importance4: What's Focal Is Casual5: Commanders of Attention 1: The Attractors6: Commanders of Attention 2: The MagnetizersPart 2: PROCESSES: THE ROLE OF ASSOCIATION7: The Primacy of Associations: I Link, Therefore I Think8: Persuasive Georgraphies: All The Right Places, All the Right Traces9: The Mechanics of Pre-Suasion: Causes, Constraints, and CorrectivesPart 3: BEST PRACTICES: THE OPTIMIZATION OF PRE-SUASION10: Six Main Roads to Change: Broad Boulevards as Smart Shortcuts11: Unity 1: Being Together12: Unity 2: Acting Together13: Ethical Use: A Pre-Pre-Suasive Consideration14: Post-Suasion: Aftereffectsiii: Referencesiv: Notesv: Index