MARC details
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| fixed length control field |
02351nam a22002417a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
260110b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781847941435 |
| 037 ## - SOURCE OF ACQUISITION |
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| Terms of availability |
Purchased |
| Note |
H&C Stores, Ernakulam |
| 041 ## - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
153.852 |
| Item number |
CIA/PR |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Cialdini, Robert B. |
| 245 ## - TITLE STATEMENT |
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| Title |
PRE-SUASION : Revolutionary Way To Influence & Persuade |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc. |
London |
| Name of publisher, distributor, etc. |
Random House |
| Date of publication, distribution, etc. |
2016/01/01 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Size of unit |
413 |
| 500 ## - GENERAL NOTE |
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| General note |
In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isnt just what we say or how we say it that counts, but also what goes on in the moments before we speak. This is the world of 'pre-suasion, where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimportant details of location can prime people to say 'yes even before they are asked. And as Cialdini reveals, its a world you can master. If you understand the tools of pre-suasion, you will better placed to win a debate, get support for an idea or cause, promote a campaign even persuade yourself to do something you find difficult.Drawing on the latest research, and packed with fascinating case studies, Pre-Suasion is a masterclass in enhancing your powers of influence.. |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
i: Acknowledgmentsii: Author's NotePart 1: PRE-SUASION: THE FRONTLOADING OF ATTENTION1: PRE-SUASION: An Introduction2: Privileged Moments3: The Importance of Attention . . . Is Importance4: What's Focal Is Casual5: Commanders of Attention 1: The Attractors6: Commanders of Attention 2: The MagnetizersPart 2: PROCESSES: THE ROLE OF ASSOCIATION7: The Primacy of Associations: I Link, Therefore I Think8: Persuasive Georgraphies: All The Right Places, All the Right Traces9: The Mechanics of Pre-Suasion: Causes, Constraints, and CorrectivesPart 3: BEST PRACTICES: THE OPTIMIZATION OF PRE-SUASION10: Six Main Roads to Change: Broad Boulevards as Smart Shortcuts11: Unity 1: Being Together12: Unity 2: Acting Together13: Ethical Use: A Pre-Pre-Suasive Consideration14: Post-Suasion: Aftereffectsiii: Referencesiv: Notesv: Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Influence (Psychology) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Persuasion (Psychology) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Psychology |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Lending |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |