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FROM UNKNOWN TO UNFORGETTABLE : Strategies and Stories to Transform Your Start-Up into a Trustworthy Brand

By: Language: English Publication details: Haryana Penguin Business 2024Edition: 1Description: 312ISBN:
  • 9780143463962
Subject(s): DDC classification:
  • 658.11 HAR/FR
Contents:
1. Investor Outlook on Start-Up Branding 2. Building Start Up's Belief System. Case Studies: Stage OTT, Icertis, Sirona Hygiene 3. Building Start Up's Culture. Case Studies: Fractal, Licious, BigBasket 4. Leveraging Insights to Uncover Hidden Opportunities. Case Studies: SUGAR Cosmetics, CaratLane, Licious 5. Category Creation and Selection. Case Studies: Zerodha, Epigamia, Atomberg 6. Importance of Segmentation: Case Studies: CaratLane, Epigamia, Kraftshala 7.Archiving Product-Market Fit. Case Studies: Paper Boat, Kuku FM, Meesho 8. Dynamics of Brand Positioning and Transformation. Case Studies: Razorpay, Chaayos, Icertis 9. Role of Design in Brand Building. Case Studies: PaperBoat, CaratLane, Razorpay 10. Building Consistency through Systems and Processes. Case Studies: Rebel Foods, STAGE OTT, Licious 11. Art and Impact of Brand Communication. Case Studies: Licious, STAGE OTT, Sirona Hygiene 12. Strategies for Sales and Distribution. Case Studies: Indigo Paints, Atomberg, Fractal 13. Managing Brand Portfolio. Case Studies: Indigo Paints, Paper Boat, Rebal Foods. 14. Unveiling the Dynamics of ESG,CSR and Social Responsibility. Case Studies: Zoho, Zerodha, Sirona Hygiene
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Item type Current library Collection Call number Status Date due Barcode
Lending Lending Ernakulam Public Library General Stacks Non-fiction 658.11 HAR/FR (Browse shelf(Opens below)) Available E1100849

Transforming a product or service into a trustworthy brand is key to standing out in an insanely crowded marketplace. While extensive branding literature exists on international brands, there is a scarcity of the same on Indian brands, especially the new-age ones. India’s diverse and evolving market presents unique challenges. What works in developed markets like America may not work in India. Additionally, the obstacles and limitations faced by start-ups differ significantly from those encountered by established corporations. Consequently, the literature on established Indian brands may not be highly relevant in the rapidly evolving world of startups.

If you want to understand how a start-up can transform into an iconic brand in India’s diverse, crowded and ever-changing market, this book, a goldmine of strategies and stories, you must read.

1. Investor Outlook on Start-Up Branding
2. Building Start Up's Belief System. Case Studies: Stage OTT, Icertis, Sirona Hygiene
3. Building Start Up's Culture. Case Studies: Fractal, Licious, BigBasket
4. Leveraging Insights to Uncover Hidden Opportunities. Case Studies: SUGAR Cosmetics, CaratLane, Licious
5. Category Creation and Selection. Case Studies: Zerodha, Epigamia, Atomberg
6. Importance of Segmentation: Case Studies: CaratLane, Epigamia, Kraftshala
7.Archiving Product-Market Fit. Case Studies: Paper Boat, Kuku FM, Meesho
8. Dynamics of Brand Positioning and Transformation. Case Studies: Razorpay, Chaayos, Icertis
9. Role of Design in Brand Building. Case Studies: PaperBoat, CaratLane, Razorpay
10. Building Consistency through Systems and Processes. Case Studies: Rebel Foods, STAGE OTT, Licious
11. Art and Impact of Brand Communication. Case Studies: Licious, STAGE OTT, Sirona Hygiene
12. Strategies for Sales and Distribution. Case Studies: Indigo Paints, Atomberg, Fractal
13. Managing Brand Portfolio. Case Studies: Indigo Paints, Paper Boat, Rebal Foods.
14. Unveiling the Dynamics of ESG,CSR and Social Responsibility. Case Studies: Zoho, Zerodha, Sirona Hygiene

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