MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02857nam a22002897a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20241121164111.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
241121b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780143463962 |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Terms of availability |
Purchased |
| Note |
Prism Books, Kadavanthra |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.11 |
| Item number |
HAR/FR |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Harsh Pamnani |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
FROM UNKNOWN TO UNFORGETTABLE |
| Remainder of title |
: Strategies and Stories to Transform Your Start-Up into a Trustworthy Brand |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
Haryana |
| Name of publisher, distributor, etc. |
Penguin Business |
| Date of publication, distribution, etc. |
2024 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Size of unit |
312 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Transforming a product or service into a trustworthy brand is key to standing out in an insanely crowded marketplace. While extensive branding literature exists on international brands, there is a scarcity of the same on Indian brands, especially the new-age ones. India’s diverse and evolving market presents unique challenges. What works in developed markets like America may not work in India. Additionally, the obstacles and limitations faced by start-ups differ significantly from those encountered by established corporations. Consequently, the literature on established Indian brands may not be highly relevant in the rapidly evolving world of startups.<br/><br/>If you want to understand how a start-up can transform into an iconic brand in India’s diverse, crowded and ever-changing market, this book, a goldmine of strategies and stories, you must read. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. Investor Outlook on Start-Up Branding<br/>2. Building Start Up's Belief System. Case Studies: Stage OTT, Icertis, Sirona Hygiene<br/>3. Building Start Up's Culture. Case Studies: Fractal, Licious, BigBasket<br/>4. Leveraging Insights to Uncover Hidden Opportunities. Case Studies: SUGAR Cosmetics, CaratLane, Licious<br/>5. Category Creation and Selection. Case Studies: Zerodha, Epigamia, Atomberg<br/>6. Importance of Segmentation: Case Studies: CaratLane, Epigamia, Kraftshala<br/>7.Archiving Product-Market Fit. Case Studies: Paper Boat, Kuku FM, Meesho<br/>8. Dynamics of Brand Positioning and Transformation. Case Studies: Razorpay, Chaayos, Icertis<br/>9. Role of Design in Brand Building. Case Studies: PaperBoat, CaratLane, Razorpay<br/>10. Building Consistency through Systems and Processes. Case Studies: Rebel Foods, STAGE OTT, Licious<br/>11. Art and Impact of Brand Communication. Case Studies: Licious, STAGE OTT, Sirona Hygiene<br/>12. Strategies for Sales and Distribution. Case Studies: Indigo Paints, Atomberg, Fractal<br/>13. Managing Brand Portfolio. Case Studies: Indigo Paints, Paper Boat, Rebal Foods. <br/>14. Unveiling the Dynamics of ESG,CSR and Social Responsibility. Case Studies: Zoho, Zerodha, Sirona Hygiene |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Start Up |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Technology |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Management and auxiliary services |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Of Corporate Finance |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Startup Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Lending |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |