INDIGO STORY : Inside the Upstart that Redefined Indian Aviation
Language: English Publication details: New Delhi Rupa 2018/01/01Edition: 1Description: 210ISBN:- 9789353043551
- 387.7 SHE
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
![]() |
Ernakulam Public Library General Stacks | Non-fiction | 387.7 SHE (Browse shelf(Opens below)) | Available | E191586 |
Browsing Ernakulam Public Library shelves, Shelving location: General Stacks, Collection: Non-fiction Close shelf browser (Hides shelf browser)
385.0954 VER/IN INDIAN RAILWAYS : | 385.22 YOG TOY TRAINS IN INDIA | 387.509 URB/OU OUTLAW OCEAN : Journeys Across the Last Untamed Frontier | 387.7 SHE INDIGO STORY : Inside the Upstart that Redefined Indian Aviation | 387.742 PIP AISLE BE DAMNED SWAYING HIPS, PRAYING LIPS AND FLYING TIPS | 387.8092273 SCH/TE TEST GODS : Tragedy and Triumph in the New Space Race | 388.02 SUB/VE VIRGINS GUIDE TO COMMODITIES |
ABOUT THIS BOOK
The IndiGo Story is a fascinating analysis of the manner in which an unknown entity entered the perilous Indian sky and became its undisputed leader both in terms of market share and profitability. Lucidly written and sharply argued, this book highlights the company’s formative years as a fearless start-up and its evolution into one of India’s most game-changing, profitable brands. Going into great detail and with a deep understanding of the airline industry, the author uncovers little-known facts about how the airline displaced old players and new competitors, and proved the doomsday predictors wrong in double-quick time.
So what was the magic IndiGo wielded? What was the secret mantra of their success? How did they get it right when most failed or struggled?
Uncover all this and much more in this captivating book.
AUTHOR OF THE BOOK
Shelley Vishwajeet is a senior business journalist, political commentator and author. He has been associated with media platforms such as Business India, The Observer of Business & Politics, Star Television Network, Aviation World, and the Indian Institute of Mass Communication, New Delhi. He is currently a Doctoral Research Fellow with TERI School of Advanced Studies.
Contents
Foreword
Introduction
1.Early Days of Indian Aviation
2.Aviation
3.Open Sky Once Again
4.IndiGo Arrives
5.Redefining the Low-cost Strategy
6.teh Competition, as IndiGo Gained Altitude
7.Going International
8.The Highs and Lows
9.Expert's View on Indigo
There are no comments on this title.