MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02214nam a22002657a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
181205b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9789353043551 |
| 037 ## - SOURCE OF ACQUISITION |
|---|
| Terms of availability |
Purchased |
| Note |
Prism Books,Kadavanthra |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
387.7 |
| Item number |
SHE |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Shelley Vishwajeet |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
INDIGO STORY : Inside the Upstart that Redefined Indian Aviation |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New Delhi |
| Name of publisher, distributor, etc. |
Rupa |
| Date of publication, distribution, etc. |
2018/01/01 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Size of unit |
210 |
| 500 ## - GENERAL NOTE |
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| General note |
ABOUT THIS BOOK<br/>The IndiGo Story is a fascinating analysis of the manner in which an unknown entity entered the perilous Indian sky and became its undisputed leader both in terms of market share and profitability. Lucidly written and sharply argued, this book highlights the company’s formative years as a fearless start-up and its evolution into one of India’s most game-changing, profitable brands. Going into great detail and with a deep understanding of the airline industry, the author uncovers little-known facts about how the airline displaced old players and new competitors, and proved the doomsday predictors wrong in double-quick time.<br/><br/>So what was the magic IndiGo wielded? What was the secret mantra of their success? How did they get it right when most failed or struggled?<br/><br/>Uncover all this and much more in this captivating book.<br/><br/>AUTHOR OF THE BOOK<br/>Shelley Vishwajeet is a senior business journalist, political commentator and author. He has been associated with media platforms such as Business India, The Observer of Business & Politics, Star Television Network, Aviation World, and the Indian Institute of Mass Communication, New Delhi. He is currently a Doctoral Research Fellow with TERI School of Advanced Studies. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Contents<br/><br/>Foreword<br/>Introduction<br/><br/>1.Early Days of Indian Aviation<br/>2.Aviation <br/>3.Open Sky Once Again<br/>4.IndiGo Arrives<br/>5.Redefining the Low-cost Strategy<br/>6.teh Competition, as IndiGo Gained Altitude<br/>7.Going International<br/>8.The Highs and Lows<br/>9.Expert's View on Indigo |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Indigo Airlines -- History. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Airlines -- India -- History. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Air transportation |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Indigo Story |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Lending |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |