Understand how your thinking drives your money behavior to master your finances and make better financial decisions.

There is limitless financial information in our modern-day, connected world. We can find stats, facts, investing approaches, wealth creation hacks and new ways to wealth (think cryptocurrencies). But leading economist and market analyst Evan Lucas believes we should cut out the external noise and look at ourselves first. What drives our behavior and attitude to money?

This fascinating book explores the things people do to overcome their money habits and looks to instill tips on how we can make better money decisions just by acknowledging our own learned behaviors.

To be human is to be reasonable
You are you, I am me
Money cognition
The five money personalities
When money collides
Liberation: the reality of choice
Time heals all
Money culture
Love the scary ugly
The elephant paradigm
Control your controllables
Spendvesting
Unreasonable expectations
Final thoughts: our minds and money