FAKE NEWS : Spot it Stop
Language: English Publication details: Haryana Penguin Business 2023/01/01Edition: 1Description: 289ISBN:- 9780143461319
- 658.827 GAU/FA
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Lending
|
Ernakulam Public Library General Stacks | Non-fiction | 658.827 GAU/FA (Browse shelf(Opens below)) | Available | E199980 |
his book analyses the impact of fake news both on products and personalities. Foregrounded in rigorous research, it examines how fake news is used by companies, political parties, and leaders to create, amplify, and even tarnish a brand’s image and equity. It emphasizes how the customers’ perception of a brand impacts and influences its reputation, and acts as a decisive force in them gaining or losing competitive advantages. Elucidating how brands can interact both directly and indirectly with fake news, it brings to the readers’ notice how sometimes brands are the victims of fake news and other times, the purveyors
There are no comments on this title.