WINNING MIDDLE INDIA : Story of India's New-Age Entrepreneurs
Language: English Publication details: Great Britain Penguin Random House 2022/01/01Edition: 1Description: 187ISBN:- 9780670096800
- BAL/WI 338.040954
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Lending | Kerala Start Up Mission Kalamassery General Stacks | Non-fiction | 338.040954 BAL/WI (Browse shelf(Opens below)) | Available | E199085 |
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338.04092 ISA/EL ELON MUSK | 338.04092 SHA/BU BUILD DON'T TALK: Things You Wish You Were Taught in School | 338.04092 VIR/GA GAME CHANGERS : Transforming india | 338.040954 BAL/WI WINNING MIDDLE INDIA : Story of India's New-Age Entrepreneurs | 338.040954 KIS IT HAPPENED IN INDIA : THE STORY OF PANTALOONS, BIG BAZAR, CENTRAL AND THE GREAT INDIAN CONSUMER | 338.040954 PRA/TO TO UNPATHED WATERS,UNDREAMED SHORES | 338.064 ANU/RE REVOLUTION IN DIGITALIZATION |
Is there a fundamental new catalyst that can significantly enhance access, affordability and quality of products and services to hundreds of millions of Indians? This catalyst is in the form of a new generation of start-up founders who are leveraging technology platforms, smartphone access, and rapid digitization of the Indian consumer. These young founders don't carry the baggage of the past and are attracted to the opportunity of breaking open the massive market of Middle India-the next 400-500M Indians just below the top of the pyramid. This book is about this new and powerful force of change blowing across India-what it takes to harness this and reshape the destiny of this country.
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