DARK SOCIAL : Understanding the Darker Side of Work, Personality and Social Media
Language: English Publication details: Ireland Bloomsbury 2021/01/01Edition: 1Description: 288ISBN:- 9781472983121
- 658.4038 MAC/DA
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
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Lending | Ernakulam Public Library General Stacks | Non-fiction | 658.4038 MAC/DA (Browse shelf(Opens below)) | Available | E196681 |
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658.403 OKE/MA MANAGEMENT INFORMATION SYSTEMS | 658.403 ROA/DR DRAW TO WIN : | 658.4038 GOR/IM IMMATERIAL : Knowledge,Value and Capital | 658.4038 MAC/DA DARK SOCIAL : Understanding the Darker Side of Work, Personality and Social Media | 658.404 GUIDE TO PROJECT MANAGEMENT BODY OF KNOWLEDGE PMBOK GUIDE | 658.404 DAV/PR PROJECTS : | 658.4053 MOO/WO WORKING ANGER : Anger Work Book |
An essential guide to how businesses and brands can thrive on digital platforms while also remaining protected from online scams, threats and risks.
Dark Social is an approachable and widely applicable guide to the dangers of social media, and the steps that can be taken by businesses to avoid any negative consequences as a result of social media activity. Despite these risks, social media should not be neglected - it has become a fundamental part of business literacy and is now an essential element of any successful marketing & PR campaign.
From Donald Trump's outrageous tweets to the impact of the GRU (Russia's military intelligence agency) on foreign elections, through to echo chambers and amplification by bots and networks--the negative side of social media is becoming ever more apparent. Now far removed from a comfortable landscape of cat videos and family pictures, social media is now open to exploitation from a range of sources, from disgruntled employees to 'fake news'.
The negative impact of social media upon the workplace can have damaging consequences for businesses. Reputations can be ruined overnight, employees can manipulate social media feeds to their own advantage, and the boundaries between professional and personal social media conduct can become dangerously blurred.
Drawing upon fascinating case studies and organizational psychology, Dark Social is a timely and fascinating insight into the darker side of social media.
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