STARTUO WAY : How Entrepreneurial Management Transforms Culture and Drives Growth
Language: English Publication details: UK Portfolio 2017/01/01Edition: 1Description: 390ISBN:- 9780241197264
- 658.11 RIE/ST
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Lending | Ernakulam Public Library General Stacks | Non-fiction | 658.11 RIE/ST (Browse shelf(Opens below)) | Checked out | 2019-12-01 | E189144 |
The Startup Way reveals how organisations of all sizes can harness startup techniques to drive growth.
In The Lean Startup, Eric Ries, Entrepreneur in Residence at Harvard, created a global movement. Concepts like constant iteration, minimal viable products (MVPs), and pivoting have changed the language of business. Now he turns his attention to companies and organizations of all sizes.
Ries has been working with giant firms like General Electric and Toyota to help them become more nimble, in order to spur growth and produce products and services that customers want. In The Startup Way, he shares his insights, stories and best practices, delivering a critical toolkit to solve all business challenges.
Today every company needs to get faster and smarter. Read The Startup Way and discover how to embrace change, survive and thrive.
Contents
Introduction
Part One : The Modern Company
Chapter 1
Respect the Past, Invent the Future :
Creating the Modern Company
Chapter 2
Entreprenurship : The Missing Function
Chapter 3
A Startup State of Mind
Chapter 4
Lessons from the Lean Startup
Chapter 5
A Management System for Innovation at Scale
Part Two : A Road Map for Transformation 137
Chapter 6
Phase One : Critical Mass .............................146
Chapter 7
Phase Two : Scaling up 187
Chapter 8
Phase three : Deep Systems
Chapter 9
Innovation Accounting 264
Part Three : TThe Big Picture
Chapter 10
A Unified Theory of Entrepreneurship 307
Chapter 11
Towards a Pro-Entrepreurship Public Policy
Epilogue
A New Civic Religion
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