In Boom Country?, Alan Rosling, entrepreneur and strategic advisor in India for over 35 years, explores an unmistakable and profound change that is underway in the Indian business landscape. A fresh wave of enterprise and start-ups; rapid advancements in technology; government reform; and recently developed pools of risk capital, he holds, are contributing increasingly to a massive expansion in new business – all of it underpinned by a deep social change, a willingness to ‘do things differently’, especially among the young. Drawing upon his own experiences and more than 100 interviews with Indian entrepreneurs – representing traditional leading business houses (Tata, Mahindra and Godrej), established first-generation entrepreneurs (Sunil Mittal, Kishore Biyani and Narayana Murthy, among others) and new-generation start-ups (including Sachin Bansal, Bhavish Aggarwal and Vijay Shekhar Sharma) – as well as forces of the government, Rosling provides an incisive and in-depth analysis of the opportunities and challenges, both traditional and contemporary, of doing business in India. Yet, the growing uncertainty of global trends and India’s own record of under-performing despite its massive potential, lead him to one vital question: Can the current upsurge in entrepreneurial activity – imperfect and early as it may be – really reshape India’s economy and propel it towards becoming a true boom country for new enterprise?

Introduction : AN ENTREPRENEURIAL PIVOT : Authors Note on the Interviews
A Long Struggle Rewarded : Vijay Shekhar Sharma
Chapter 1. A Land of Entrepreneurs
Chapter 2. Manmohan's Children : Making Money from the Creative Arts : Sanjoy Roy
Chapter 3 : The New Generation : Disrupting Decision-making : Dhiraj Rajaram
Chapter 4. Silicon Solutions to the Chaos of India : Changing the way Healthcare Works : Shashank N.D.
Chapter 5. The Money Men : AFresh Brand with Rural Roots : Srikumar Misra.
Chapter 6 Netas and Babus : Creating New Consumer Brands : Neeraj Kakkar and Amuleek Singh Bijral
Chapter 7 : The Opeining up of the Indian Mind : Picking Yourself Up to Do it Again : Mahesh Choudhary
Chapter 8: Something Yet Lacking : Innovating Globally : Aniruddha Sharma
Conclusion : The First Miles of Marathon