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GLOBALIZATION BEFORE ITS TIME: THE GUJARATI MERCHANTS FROM KACHCHH - Story of Indian business.

By: Contributor(s): Language: Malayalam Publication details: Gurgaon Portfolio-Penguin Group 2016/02/18Edition: 1Description: 291ISBN:
  • 9780143425120
Subject(s): DDC classification:
  • 330.95475
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Item type Current library Collection Call number Status Date due Barcode
Lending Lending Ernakulam Public Library General Stacks Non-fiction 330.95475 GOS (Browse shelf(Opens below)) Available E185700

How did the Kachchhi traders build on the Gujarat Advantage?
In the eighteenth and early nineteenth centuries, during the dying days of the Mughal empire, merchants from Kachchh established a flourishing overseas trade. Building on a rich legacy of free trade in pre-modern times between the many ports of Gujarat and the Middle East, the Kachchhis dealt in pearls, dates, spices and ivory with the faraway lands of Muscat and Zanzibar.
The Kachchhi merchants behaved much like today’s venture capitalists. They knew how to grow capital, seek new markets, and create them where they didn’t exist. They also had a phenomenal risk appetite. What they were able to practise was nothing less than the traits of globalization before its time.

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