ADVERTISING MANAGEMENT (Record no. 88404)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00755nam a2200301Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150814s9999 xx 000 0 und d |
| 037 ## - SOURCE OF ACQUISITION | |
| Terms of availability | Purchase |
| 037 ## - SOURCE OF ACQUISITION | |
| Additional format characteristics | Nil |
| 037 ## - SOURCE OF ACQUISITION | |
| Note | Educational Book Distributors, Kochi-35 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | AAK/AD |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| 245 ## - TITLE STATEMENT | |
| Title | ADVERTISING MANAGEMENT |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Prentice Hall Of India |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 1992/01/01 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Size of unit | 593 |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Available-Active |
| 590 ## - LOCAL NOTE (RLIN) | |
| Condition of individual reels (VM) [OBSOLETE] | Gifted by Educational Book Distributors |
| 590 ## - LOCAL NOTE (RLIN) | |
| Origin of safety copy (VM) [OBSOLETE] | Nil |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising And Public Relations |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rajeev Batra |
| -- | Myers, John G. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | ADVERTISING |
| 365 ## - TRADE PRICE | |
| Price amount | 125 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Reference | Ernakulam Public Library | Ernakulam Public Library | Reference | 1995-03-29 | 125.00 | 2679,1995/03/29 | 659.1 AAK/AD | E142463 | 2015-08-14 | 2015-08-14 | Reference |