PRINCIPLES OF ADVERTISING AND IMC (Record no. 6055)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00701nam a2200313Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150814s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0 |
| 037 ## - SOURCE OF ACQUISITION | |
| Terms of availability | Purchase |
| 037 ## - SOURCE OF ACQUISITION | |
| Additional format characteristics | Purchased |
| 037 ## - SOURCE OF ACQUISITION | |
| Note | Deecee |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | eng |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tom Duncan |
| 245 ## - TITLE STATEMENT | |
| Title | PRINCIPLES OF ADVERTISING AND IMC |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 0 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc. | Tata Mc Graw Hill Pub. Co. Ltd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of publication, distribution, etc. | 2005/01/01 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Size of unit | 733 |
| 365 ## - TRADE PRICE | |
| Price amount | 575 |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Available-Active |
| 590 ## - LOCAL NOTE (RLIN) | |
| Provenance (VM) [OBSOLETE] | 1899/12/30 |
| 590 ## - LOCAL NOTE (RLIN) | |
| Condition of individual reels (VM) [OBSOLETE] | 0 |
| 590 ## - LOCAL NOTE (RLIN) | |
| Origin of safety copy (VM) [OBSOLETE] | Nil |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE | |
| Uniform title | ADVERTISING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising And Public Relations |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Classification part | General |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Ernakulam Public Library | Ernakulam Public Library | 2006-02-01 | 575.00 | 00279,2006/01/23 | 659.1 | E162832 | 2015-08-16 | 2015-08-14 | Lending |