Ernakulam Public Library OPAC

Online Public Access Catalogue

 

MICROSTIMULI (Record no. 198703)

MARC details
000 -LEADER
fixed length control field 01729nam a2200217 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260609b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780143475552
037 ## - SOURCE OF ACQUISITION
Terms of availability Purchased
Note Prism Books, Kadavanthra
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.834
Item number BIJ/MI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Biju Dominic
245 ## - TITLE STATEMENT
Title MICROSTIMULI
Remainder of title : New Science of Persuasion
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Haryana
Name of publisher, distributor, etc. Penguin
Date of publication, distribution, etc. 2026
300 ## - PHYSICAL DESCRIPTION
Size of unit 270
500 ## - GENERAL NOTE
General note Introducing MicroStimuli—nonconscious persuasive stimuli deployed in the final second before action— to activate the brain’s fastest pathways and change behaviour, in mere milliseconds.<br/><br/>This book distils leading-edge insights from neuroscience, artificial intelligence, and design into Ethnolab—a novel research method that unravels the nonconscious brain processes and crafts MicroStimuli, precision point-of-action interventions that reliably influence human behaviour.<br/>MicroStimuli confronts the most stubborn behavioural challenges that traditional approaches have failed to resolve.<br/><br/>Across the past ninteen years, MicroStimuli has addressed public problems (road accidents), organisational issues (declining digital-marketing performance), sector-specific challenges (insurance mis-selling), and personal behaviours (on-time medication) around the world. The book details exactly how these, and many other behavioural challenges, have been tackled in practice.<br/><br/>This book will not merely inform you; it will transform how you perceive the human behaviour problems around you. If mastering persuasion provides your competitive edge at work, this book is written for you.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Cosumer Behaviour
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Lending
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Dewey Decimal Classification     Non-fiction Ernakulam Public Library Ernakulam Public Library General Stacks 2026-06-02 Purchased 699.00 KC-26-CRB-1617,2026/06/02 2 3 658.834 BIJ/MI E1102989 2026-08-07 2026-07-10 2026-06-02 Lending