MARC details
| 000 -LEADER |
| fixed length control field |
01390nam a2200277 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
260214b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
| International Standard Book Number |
9789380534756 |
| 037 ## - SOURCE OF ACQUISITION |
| Terms of availability |
Gifted |
| Note |
RRRLF, Kolkata |
| 041 ## - LANGUAGE CODE |
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
| Classification number |
302.23 |
| Item number |
RAJ/MA |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
| Personal name |
Rajesh Bahadur |
| 245 ## - TITLE STATEMENT |
| Title |
MASS MEDIA AND SOCIAL CHANGE |
| 250 ## - EDITION STATEMENT |
| Edition statement |
1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
| Place of publication, distribution, etc. |
New Delhi |
| Name of publisher, distributor, etc. |
Wordsworth Publishing House |
| Date of publication, distribution, etc. |
2022 |
| 300 ## - PHYSICAL DESCRIPTION |
| Size of unit |
1 |
| 500 ## - GENERAL NOTE |
| General note |
Mass Media and Social Change explores the relationship between mass communication systems (press, radio, television, digital media) and transformations in social life. It examines how media influences attitudes, behaviours, cultural norms, public opinion, political participation, development communication, and societal structures — particularly in modern and developing societies. It situates mass media as a catalyst of social change, analyzing its role in education, modernization, cultural integration, and social movements. (General summary based on subject scope of similar titles on mass media and social change. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name as entry element |
Mass media — Social aspects |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name as entry element |
Mass communication — Social aspects |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name as entry element |
Media and society |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name as entry element |
Social change |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name as entry element |
Communication and social change |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name as entry element |
Media influence on behavior |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name as entry element |
Development communication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Koha item type |
Lending |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Source of classification or shelving scheme |
Dewey Decimal Classification |