Ernakulam Public Library OPAC

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RELENTLESS : Japanese Way of Marketing (Record no. 196241)

MARC details
000 -LEADER
fixed length control field 02170nam a22002537a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250828134311.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250828b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780887308055
037 ## - SOURCE OF ACQUISITION
Terms of availability Gifted
Note Christabel Antony, 9820536660
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number JOH/RE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Johansson, Johny K
245 ## - TITLE STATEMENT
Title RELENTLESS : Japanese Way of Marketing
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Harper Collins
Date of publication, distribution, etc. 1996
300 ## - PHYSICAL DESCRIPTION
Size of unit 198
500 ## - GENERAL NOTE
General note By now, the scenario is familiar. Domestic competition in a volatile market has cooled off, with a pecking order established and shares firmly in place. Suddenly, a Japanese multinational arrives and quickly secures a beachhead; soon after, more Japanese firms join the fray, pouring new product lines into what seemed a saturated market only months before.<br/>As Japanese consumer goods gain footholds in diverse market niches, European and American firms seem unable to assimilate the motivations of their Japanese rivals or to emulate the tactics that serve Japanese multinationals so well in winning new customers.<br/>That situation is likely to change with the publication of Relentless. A trenchant analysis of Japanese marketing strategy in the international arena, it denotes a unique collaboration between Western and Eastern marketing expertise. Professors Johansson and Nonaka present their detailed study of Japanese life in general, and domestic marketing in particular, to reveal the imperatives of Japanese marketers abroad and to sum up the fundamental themes of Japanese marketing philosophy.<br/>With anecdotes as vivid as an Escher print, the authors explore the Japanese marketing mind to show how it uniquely defines each business relationship and motivates every action, inverting most of what Western enterprises do and think.<br/>The result is a penetrating insight into the ego of the Japanese marketer and a vital tool for any Western manager who faces Japanese competition now or in the future.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management & public relations 
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element General management 
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Of Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ikujiro Nonaka
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Lending
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Checked out Date last seen Date last checked out Price effective from Koha item type
    Dewey Decimal Classification     Non-fiction Ernakulam Public Library Ernakulam Public Library General Stacks 2025-08-23 Gifted 1500.00 1 658.8 JOH/RE E1101891 2025-09-17 2025-08-30 2025-08-30 2025-08-23 Lending