MARC details
| 000 -LEADER |
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| fixed length control field |
02676nam a22002657a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250204155214.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
250204b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780143464303 |
| 037 ## - SOURCE OF ACQUISITION |
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| Terms of availability |
Purchased |
| Note |
Prism books, Kadavanthra |
| 041 ## - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
305.909 |
| Item number |
DEB/LI |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Debashish Sengupta |
| 245 ## - TITLE STATEMENT |
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| Title |
LIFE OF Y |
| Remainder of title |
: Engaging Millennials as Employees and Consumers |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc. |
Haryana |
| Name of publisher, distributor, etc. |
Penguin |
| Date of publication, distribution, etc. |
2018 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Size of unit |
284 |
| 500 ## - GENERAL NOTE |
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| General note |
<br/><br/>1st prize in the DMA-NTPC Management Book Awards, 2018.<br/><br/>Currently, we have about 2 billion millennials in the world, aged between 17 and 37 years, who are fast becoming the world’s most important generational cohort in terms of consumer spending growth, sourcing of employees and overall economic prospects. Engaging this cohort for businesses, societies and nations is no more a matter of choice.<br/><br/>The 2016 millennial survey by Deloitte on millennials has alarming news for companies the world over. Majority of the millennials or Gen Y workers are likely to change their companies by 2020. While the world over similar trends are visible, India ranks third where the probability of Gen Y workers leaving their current companies is maximum. The survey also points to the fact that this lack of loyalty may be a sign of neglect that millennials might be facing in their organizations. Such poor levels of engagement of millennial workers in India and rest of the world are a huge red flag for all companies. Poor engagement will not only have cost implications but also have huge negative implications on the growth, profitability and sustainability of companies, especially when the going is not particularly easy for most of the industry sectors.<br/><br/>This book attempts to create a deep empathy for millennials and is a result of the author’s extensive research spanning almost a decade. The book dives deep into the life of Generation Y and seeks to create an unbiased understanding about this generation, thereby exploding the perceptual myths and stereotypes about them. Based on the research, the book suggests a new strategy to engage with the millennial generation in the workplace and marketplace in particular and the society in general. It provides a consultative guidance to engaging millennials seeking to replace the old models and designs of engagement.<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Social sciences, sociology & anthropology |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Groups of people |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
People by occupation and miscellaneous social statuses |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Generation-specific social behavior. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Millennial generation (Gen Y) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Lending |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |