MARC details
| 000 -LEADER |
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| fixed length control field |
02315nam a22002177a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
241215b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781250238016 |
| 037 ## - SOURCE OF ACQUISITION |
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| Terms of availability |
Purchased |
| Note |
Mathrubhumi Books,Kaloor |
| 041 ## - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
808.066659 |
| Item number |
BLY/CO |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Bly,Robert W. |
| 245 ## - TITLE STATEMENT |
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| Title |
COPYWRITER'S HANDBOOK : Step-By-Step Guide To Writing Copy That Sells |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
4 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc. |
New York |
| Name of publisher, distributor, etc. |
Henry Holt |
| Date of publication, distribution, etc. |
2020/01/01 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Size of unit |
472 |
| 500 ## - GENERAL NOTE |
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| General note |
"This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers ... even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed: *8 headlines that work--and how to use them *The 5-step "Motivating Sequence" for generating more sales and profits * 10 tips for boosting landing page conversion rates *15 techniques to ensure your emails get high open and click-through rates * How to create powerful "lead magnets" that double response rates *The "4 S" formula for making your copy clear, concise, and compelling. This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy" |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
An introduction to copywriting<br/>Writing to get attention: The headline and subject line<br/>Writing to communicate<br/>Writing to sell<br/>Getting ready to write<br/>Writing print advertisements<br/>Writing direct mail<br/>Writing brochures, catalogs, and other printed and PDF sales material<br/>Writing public relations materials<br/>Writing TV and radio commercials<br/>Writing web sites<br/>Writing landing pages<br/>Writing E-mail marketing<br/>Writing online ads<br/>Writing for social media<br/>Writing for video<br/>Writing for content marketing<br/>Getting your copy written<br/>Getting your copy designed and produced |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Lending |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |