MARC details
| 000 -LEADER |
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| fixed length control field |
01870nam a22002417a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
241215b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780670921607 |
| 037 ## - SOURCE OF ACQUISITION |
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| Terms of availability |
Purchased |
| Note |
Mathrubhumi Books,Kaloor |
| 041 ## - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.1 |
| Item number |
RIE/LE |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Ries,Eric |
| 245 ## - TITLE STATEMENT |
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| Title |
LEAN START-UP : How Constant Innovation Creates Radically Successful Businesses |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc. |
UK |
| Name of publisher, distributor, etc. |
Penguin Business |
| Date of publication, distribution, etc. |
2019/01/01 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Size of unit |
320 |
| 500 ## - GENERAL NOTE |
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| General note |
<br/>"Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments" |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
1. Vision. Start ; Define ; Learn ; Experiment -- pt. 2. Steer. Leap ; Test ; Measure ; Pivot (or Persevere) -- pt. 3. Accelerate. Batch ; Grow ; Adapt ; Innovate -- Epilogue : waste not -- Join the movement. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
New business enterprises. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Consumers' preferences. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Organizational effectiveness. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Lending |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |