MARC details
| 000 -LEADER |
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| fixed length control field |
02331nam a22002777a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
230529b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781847943569 |
| 037 ## - SOURCE OF ACQUISITION |
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| Terms of availability |
Purchased |
| Note |
Prism Books,Kadavanthra |
| 041 ## - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
338.768536 |
| Item number |
HOF/EM |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Hoffman,Greg |
| 245 ## - TITLE STATEMENT |
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| Title |
EMOTIONS BY DESIGN : Creative Leadership Lessons from a Life at Nike |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc. |
UK |
| Name of publisher, distributor, etc. |
Penguin Books |
| Date of publication, distribution, etc. |
2022/01/01 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Size of unit |
279 |
| 500 ## - GENERAL NOTE |
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| General note |
'The marketing genius behind Nike . . . Greg Hoffman has inspired me tremendously' Steven Bartlett, author of Happy Sexy Millionaire<br/><br/>How did Nike go from being a small sneaker brand to the world's most revered company?<br/><br/>Why do its campaigns - from 'Just do it' to the famous Nike swoosh - capture the imaginations of millions worldwide?<br/><br/>And what can any founder or marketer learn from them?<br/><br/>Greg Hoffman joined Nike as 22-year-old design intern. Over the next thirty years, he would help craft some of the most iconic campaigns in history - for Ronaldo and Serena, Olympic Games and World Cup finals. Now, he unveils a transformative method that will make any brand more creative: emotion by design.<br/><br/>'Great story, amazing career, so inspirational . . . I couldn't put it down' Chris Evans<br/><br/>'The ultimate playbook to unleash creativity in any team' Jake Humphrey, author of High Performance<br/><br/>'An unforgettable account of a man and a business that never had to try to be someone else's idea of cool - because they had already defined it themselves' Rory Sutherland, Vice-Chairman of Ogilvy and author of Alchemy<br/><br/>'Brilliant . . . Hoffman draws on a lifetime of experience at Nike to reveal how any team can make brand connections stronger' Nir Eyal, author of Hooked<br/><br/>'This book made me smile in my soul' Mary Portas<br/><br/>'Remarkable . . . A distinctive framework that will help marketers and creatives connect with their audiences like never before' Jonah Berger, author of Contagious |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Sporting goods industry -- United States |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Creative ability in business |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Leadership |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Design -- Human factors |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Design -- Psychological aspects |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing -- Psychological aspects |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Advertising -- Psychological aspects |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Lending |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |