MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02063nam a22002657a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
200613b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9789353450847 |
| 037 ## - SOURCE OF ACQUISITION |
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| Terms of availability |
Purchased |
| Note |
Prism Books,Kadavanthra |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.1 |
| Item number |
SUD/CE |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Sudhir Sitapati |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
CEO FACTORY : Management Lessons from Hindustan Unilever |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc. |
New Delhi |
| Name of publisher, distributor, etc. |
Juggernaut |
| Date of publication, distribution, etc. |
2019/01/01 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Size of unit |
241 |
| 500 ## - GENERAL NOTE |
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| General note |
For six decades Hindustan Unilever has remained among Indias top five most valuable companies. No other corporation in the world has done so well for so long. Its brands sit in most Indian homes (nine out of ten Indians use an HUL product every month), its financial indicators are among the best in Dalal Street and it is famously a factory for CEOs. For the first time comes a book that decodes how this great business works from a director of the company who has spent his whole career there. Why are there so many CEOs across industries in India who are ex-Unilever people? What is the companys secret management training sauce? Why is marketing at the heart of every business? Why is it easier to create a new market than to grab a slice of an existing one? How is it actually smarter to stock your product in smaller quantities in a store than to aggressively push orders? And why you should never, ever believe that pricing down your product will get you more customers. Sharp, insightful and entertaining, The CEO Factory is an MBA course in a single book. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Preface : the Hindustan Unilever story --<br/>Middle-class management --<br/>Why marketing is business --<br/>Be famous before being persuasive --<br/>Get the product right, the brand will follow --<br/>The art and science of pricing --<br/>Why sales is not a revenue function --<br/>Respect for money --<br/>Throwing toddlers in the deep end --<br/>From great to good. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Unilever Hindustan. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Leadership. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Industrial management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Lending |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |