Ernakulam Public Library OPAC

Online Public Access Catalogue

 

ADVERTISING (Record no. 171884)

MARC details
000 -LEADER
fixed length control field 00874nam a22002057a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180602b xxu||||| |||| 00| 0 eng d
037 ## - SOURCE OF ACQUISITION
Terms of availability Purchased
Note Kerala Media Academy,Kakkanad
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number MIC
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Michael Puthenpura,A
245 ## - TITLE STATEMENT
Title ADVERTISING
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Kakkanad
Name of publisher, distributor, etc. Kerala Media Academy
Date of publication, distribution, etc. 2015/07/01
300 ## - PHYSICAL DESCRIPTION
Size of unit 280
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note 1.The Phenomenon called Advertisiing<br/>2.The Beginnings<br/>3. Funmentals of Marketing<br/>4.Marketing Strategy<br/>5.Advertising Strategy<br/>6.Creative Brief<br/>7.The Advertise,emt<br/>8.Crafting the Copy<br/>9.Film Commercial<br/>10.Advertising and Brand Development<br/>11.The Advertising Agency<br/>12.The Advertising Media<br/>13.Media Planning<br/>14.Indian Advertising<br/>15.Supportive Institutions
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising and Public Relations
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Lending
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Dewey Decimal Classification     Non-fiction Ernakulam Public Library Ernakulam Public Library General Stacks 2018-06-02 Purchase 240.00 038,2018/05/17 7 1 659.1 MIC E190274 2023-12-12 2023-12-12 2018-06-02 Lending