MARC details
000 -LEADER |
fixed length control field |
01493nam a22002777a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
170110b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9788184957686 |
037 ## - SOURCE OF ACQUISITION |
Terms of availability |
Gifted |
Note |
Raja Rammohun Roy Library Foundation,Culcutta |
041 ## - LANGUAGE CODE |
Language code of text/sound track or separate title |
English |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.816 |
Item number |
CAL |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Caldwell,Leigh |
245 ## - TITLE STATEMENT |
Title |
PSYCHOLOGY OF PRICE : |
Remainder of title |
How to Use Price to Increase Demand, Profit and Customer Satisfaction |
250 ## - EDITION STATEMENT |
Edition statement |
1 |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc. |
Ahmedabad |
Name of publisher, distributor, etc. |
Jaico Publishing House |
Date of publication, distribution, etc. |
2016/01/01 |
300 ## - PHYSICAL DESCRIPTION |
Size of unit |
232 |
500 ## - GENERAL NOTE |
General note |
Explaining the science behind pricing, The Psychology of Price has practical, jargon-free advice on pricing strategies and techniques that can be immediately applied. Includes a toolkit to work out the price point for any product plus expert tips to help businesses understand consumer behaviour and achieve higher sales. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing Management |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Pricing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing--Economic aspects |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Consumption (Economics) |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Contents:- Pricing as positioning-Cost-based calculations-Reading the Customers mind-Segmentation-New Launches, Belief and fairness-Memory and expectations, trials and reframing you prices-Anchoring-Competition-Decoys-Paying tomorrow for what you get today-The tea party-Bundling-Free offers-Upselling-Absorption and value pricing-other peoples money-managing the pricing environment-The psychology of giving |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Lending |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |