Ernakulam Public Library OPAC

Online Public Access Catalogue


PSYCHOLOGY OF PRICE : (Record no. 148205)

MARC details
000 -LEADER
fixed length control field 01493nam a22002777a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170110b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788184957686
037 ## - SOURCE OF ACQUISITION
Terms of availability Gifted
Note Raja Rammohun Roy Library Foundation,Culcutta
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.816
Item number CAL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Caldwell,Leigh
245 ## - TITLE STATEMENT
Title PSYCHOLOGY OF PRICE :
Remainder of title How to Use Price to Increase Demand, Profit and Customer Satisfaction
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Ahmedabad
Name of publisher, distributor, etc. Jaico Publishing House
Date of publication, distribution, etc. 2016/01/01
300 ## - PHYSICAL DESCRIPTION
Size of unit 232
500 ## - GENERAL NOTE
General note Explaining the science behind pricing, The Psychology of Price has practical, jargon-free advice on pricing strategies and techniques that can be immediately applied. Includes a toolkit to work out the price point for any product plus expert tips to help businesses understand consumer behaviour and achieve higher sales.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Pricing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing--Economic aspects
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumption (Economics)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Contents:- Pricing as positioning-Cost-based calculations-Reading the Customers mind-Segmentation-New Launches, Belief and fairness-Memory and expectations, trials and reframing you prices-Anchoring-Competition-Decoys-Paying tomorrow for what you get today-The tea party-Bundling-Free offers-Upselling-Absorption and value pricing-other peoples money-managing the pricing environment-The psychology of giving
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Lending
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
    Dewey Decimal Classification     Non-fiction Ernakulam Public Library Ernakulam Public Library General Stacks 2017-01-09 Gift 299.00 46/2085/304/101/13,2016/10/26 15 5 658.816 CAL/PS E187391 2024-03-26 2024-03-07 2017-01-09 Lending