MARC details
| 000 -LEADER |
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| fixed length control field |
03418nam a22002297a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
160809b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9789351364603 |
| 037 ## - SOURCE OF ACQUISITION |
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| Terms of availability |
Purchased |
| Note |
Prism Books, Kadavanthra, EKM |
| 041 ## - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
384.550954 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Nalin Mehta |
| 245 ## - TITLE STATEMENT |
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| Title |
BEHIND A BILLION SCREENS : WHAT TELEVISION TELLS US ABOUT MODERN INDIA |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc. |
India |
| Name of publisher, distributor, etc. |
Harper Collins |
| Date of publication, distribution, etc. |
2015/04/21 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Size of unit |
282 |
| 500 ## - GENERAL NOTE |
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| General note |
What is happening to India's television industry? How is it adapting to the rapid changes in the country? And what does India's television programming tell us about the state of the nation?Television touches almost everyone. It is rapidly expanding and becoming socially ever-more powerful but is simultaneously facing a crisis of credibility. In Behind a Billion Screens, Nalin Mehta looks closely at how television works in India, how TV channels make their money or not and what this means for the cacophony that appears on our screens.<br/><br/>Given that television is a strategically vital social gateway for power, he also probes the ownership of television networks — politicians, corporations, real-estate tycoons and tells us why this matters.Based on extensive research and wide-ranging conversations with industry leaders, channel heads, policy makers and politicians, this is a comprehensive report on the state of the Indian television industry, how it is shapeshifting in response to the ferment of mobiles and social media and its vital role in the wider Indian story. Everybody watches television, everybody has an opinion on it and everybody claims to have solutions but Mehta brings new research and understanding to illuminate a topic that often raises a lot of heat and smoke but little light.<br/><br/><br/>Nalin Mehta’s new book, released in May 2015, is a national best-seller and was long-listed as Business Book of the Year by Tata Literary Live. It looks closely at what is happening to India’s television industry, how is it adapting to the rapid changes in the country and what India’s television programming tells us about the state of the nation?Television touches almost everyone. It is rapidly expanding and becoming socially ever-more powerful but is simultaneously facing a crisis of credibility. In Behind a Billion Screens, Nalin Mehta examines how television works in India, how TV channels make their money or not and what this means for the cacophony that appears on our screens.<br/><br/>Given that television is a strategically vital social gateway for power, he also probes the ownership of television networks — politicians, corporations, real-estate tycoons and tells us why this matters.Based on extensive research and wide-ranging conversations with industry leaders, channel heads, policy makers and politicians, this is a comprehensive report on the state of the Indian television industry, how it is shapeshifting in response to the ferment of mobiles and social media and its vital role in the wider Indian story. Everybody watches television, everybody has an opinion on it and everybody claims to have solutions but Mehta brings new research and understanding to illuminate a topic that often raises a lot of heat and smoke but little light. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Television broadcasting-Television broadcasting--Social aspects-India |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Lending |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |