MARC details
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02730nam a22002057a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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160530b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781592409471 |
| 037 ## - SOURCE OF ACQUISITION |
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| Terms of availability |
Purchase |
| Note |
Indulekha.com, Indulekha Media Network, Palathinkal Estate, Vellappally Lane, Kottayam, Kerala – 686 001 Phone No.0484-2304060 |
| 041 ## - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
808.032 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
John Pollack |
| 245 ## - TITLE STATEMENT |
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| Title |
SHORTCUT : HOW ANALOGIES REVEAL CONNECTIONS, SPARK INNOVATION, AND SELL OUR GREATEST IDEAS |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc. |
Newyork |
| Name of publisher, distributor, etc. |
Avery- an imprint of Penguin Random House |
| Date of publication, distribution, etc. |
2015/01/01 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Size of unit |
238 |
| 500 ## - GENERAL NOTE |
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| General note |
Summary<br/>" A presidential speechwriter for Bill Clinton explores the hidden power of analogy to fuel thought, connect ideas, spark innovation, and shape outcomes From the meatpacking plants that inspired Henry Ford's first moving assembly line to the "domino theory" that led America into Vietnam to the "bicycle for the mind" that Steve Jobs envisioned as the Macintosh computer, analogies have played a dynamic role in shaping the world around us-and still do today. Analogies are far more complex than their SAT stereotype and lie at the very core of human cognition and creativity. Once we become aware of this, we start seeing them everywhere-in ads, apps, political debates, legal arguments, logos, and euphemisms, to name just a few. At their very best, analogies inspire new ways of thinking, enable invention, and motivate people to action. Unfortunately, not every analogy that rings true is true. That's why, at their worst, analogies can deceive, manipulate, or mislead us into disaster. The challenge? Spotting the difference before it's too late. Rich with engaging stories, surprising examples, and a practical method to evaluate the truth or effectiveness of any analogy, Shortcut will improve critical thinking, enhance creativity, and offer readers a fresh approach to resolving some of today's most intractable challenges. "-- Provided by publisher.<br/>Contents<br/>Introduction: Boarding the Ship of State: Chapter 1: Apples to Oranges: How Our Analogical Instinct Fuels Thought -- Chapter 2: Three Strikes and You're Out: How Analogies Shape Outcomes -- Chapter 3: The Model T-Bone: How Analogies Spark Innovation -- Chapter 4 : Morning in America: How Analogies Persuade -- Chapter 5: Seeing the Big Picture: How We Can Choose Better Analogies |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
English language--Business English. Creative thinking. Business communication. Analogy. Sociolinguistics. BUSINESS & ECONOMICS / Business Communication / General. LANGUAGE ARTS & DISCIPLINES / Linguistics / Historical & Comparative. LANGUAGE ARTS & DISCIPLINES / Linguistics / Sociolinguistics. Notes |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Lending |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |