MARC details
| 000 -LEADER |
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| fixed length control field |
01980nam a2200301Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
150814s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780143065685 |
| 037 ## - SOURCE OF ACQUISITION |
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| Terms of availability |
Purchase |
| 037 ## - SOURCE OF ACQUISITION |
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| Additional format characteristics |
Purchased |
| 037 ## - SOURCE OF ACQUISITION |
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| Note |
Current Books (india) P.ltd, Kuriantower |
| 041 ## - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.812 |
| Item number |
RAM |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Ram Charan |
| 245 ## - TITLE STATEMENT |
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| Title |
WHAT THE CUSTOMER WANTS YOU TO KNOW |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
1 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc. |
Penguin / Fortfolio |
| Date of publication, distribution, etc. |
2007 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc. |
2007/01/01 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Size of unit |
178 |
| 500 ## - GENERAL NOTE |
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| General note |
What The Customer Wants You To Know: How Everybody Needs To Think Differently is a book written by Ram Charan and published by Penguin UK. In this book, Ram Charan brings his expertise and explains how the crisis of a broken selling system can be tackled. According to the author, today selling has become a war of prices. Conducting a business transaction is no longer fun according to the author since most customers feel cheated by their respective vendors. In this book, the author states that the easiest way to avoid the hassle is to understand the customer’s point of view. He states that instead of feeling cheated, the consumer should look to the seller for assistance in today’s cost-effective times. The author brings in a new aspect of selling, which he calls value creation selling. In a comprehensive and lucid manner, he states that this process will lead to finding a harmonious standing for both the buyer and the seller.The author, Ram Charan, is an experienced business consultant who is considered to be one of India’s prime speakers and writers on the subject of business strategies. He graduated from Harvard Business School. He has won several accolades for his work. In 2010, the Economic Times named him Global Indian of the year. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Customer Relations |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Management of Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Selling |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Lending |
| 630 ## - SUBJECT ADDED ENTRY--UNIFORM TITLE |
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| Uniform title |
Nil |
| 365 ## - TRADE PRICE |
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| Price amount |
250 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |