STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY
Kevin Lane Keller
STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY - 2 - Pearson 2006/01/01 - 816
0
Gift Dhanya. N
BRANDS AND
Use Of Brands And Trademarks
658.827
STRATEGIC BRAND MANAGEMENT: BUILDING, MEASURING AND MANAGING BRAND EQUITY - 2 - Pearson 2006/01/01 - 816
0
Gift Dhanya. N
BRANDS AND
Use Of Brands And Trademarks
658.827