000			01729nam a2200217 4500
008			260609b |||||||| |||| 00| 0 eng d
020			_a9780143475552
037			_cPurchased _nPrism Books, Kadavanthra
041			_aEnglish
082			_a658.834 _bBIJ/MI
100			_aBiju Dominic
245			_aMICROSTIMULI _b: New Science of Persuasion
250			_a1
260			_aHaryana _bPenguin _c2026
300			_g270
500			_aIntroducing MicroStimuli—nonconscious persuasive stimuli deployed in the final second before action— to activate the brain’s fastest pathways and change behaviour, in mere milliseconds. This book distils leading-edge insights from neuroscience, artificial intelligence, and design into Ethnolab—a novel research method that unravels the nonconscious brain processes and crafts MicroStimuli, precision point-of-action interventions that reliably influence human behaviour. MicroStimuli confronts the most stubborn behavioural challenges that traditional approaches have failed to resolve. Across the past ninteen years, MicroStimuli has addressed public problems (road accidents), organisational issues (declining digital-marketing performance), sector-specific challenges (insurance mis-selling), and personal behaviours (on-time medication) around the world. The book details exactly how these, and many other behavioural challenges, have been tackled in practice. This book will not merely inform you; it will transform how you perceive the human behaviour problems around you. If mastering persuasion provides your competitive edge at work, this book is written for you.
650			_aCosumer Behaviour
650			_aBusiness Marketing
942			_cLEN
942			_2ddc
999			_c198703 _d198703