| 000 | 01206nam a2200265 4500 | ||
|---|---|---|---|
| 008 | 260609b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9780007368549 | ||
| 037 |
_cGifted _nSasikumar |
||
| 041 | _aEnglish | ||
| 082 |
_a153.83 _bARI/PR |
||
| 100 | _aAriely, Dan | ||
| 245 |
_aPREDICTABLY IRRATIONAL _b: Hidden Forces that Shape Our Decisions |
||
| 250 | _a1 | ||
| 260 |
_aLondon _bHarper Collins _c2008 |
||
| 300 | _g280 | ||
| 500 | _aIn Predictably Irrational, Dan Ariely demonstrates that people do not make decisions in purely rational ways. Through a series of experiments and real-world examples, he shows how cognitive biases, emotions, social influences, expectations, pricing strategies, and context systematically affect human choices. Rather than being random, these irrational behaviors are often predictable, making it possible to understand and anticipate patterns in decision-making. The book is a foundational work in behavioral economics and economic psychology. | ||
| 650 | _aDecision making | ||
| 650 | _a Judgment | ||
| 650 | _aCognitive biases | ||
| 650 | _a Consumer behavior | ||
| 650 | _a Behavioral economics | ||
| 942 | _cLEN | ||
| 942 | _2ddc | ||
| 942 | _2ddc | ||
| 999 |
_c198696 _d198696 |
||