000			01274nam a2200229 4500
008			260317b |||||||| |||| 00| 0 eng d
020			_a9788120348714
037			_cGifted _nVijayan Kannampily
041			_aEnglish
082			_a302.2 _bNAR
100			_aNarasimha Reddi C.V
245			_aEFFECTIVE PUBLIC RELATIONS AND MEDIA STRATEGY
250			_a2
260			_aDelhi _bAsoke K. Ghosh, PHI Learning Private Limited _c2014
300			_g654
500			_aEffective Public Relations and Media Strategy provides a detailed exploration of how organizations can craft successful communication strategies through public relations and media management. The book outlines the essential components of public relations campaigns, media relations, and branding in the context of a rapidly evolving digital and social media landscape. It also covers crisis communication and the role of PR in reputation management. This book is useful for professionals in the PR industry, marketing teams, and students interested in corporate communication, media strategy, and the relationship between organizations and the public.
650			_aSocial sciences
650			_aSocial communication
650			_aPublic relations & media strategy
942			_cLEN
942			_2ddc
999			_c198017 _d198017