000 01390nam a2200277 4500
008 260214b |||||||| |||| 00| 0 eng d
020 _a9789380534756
037 _cGifted
_nRRRLF, Kolkata
041 _aEnglish
082 _a302.23
_bRAJ/MA
100 _aRajesh Bahadur
245 _aMASS MEDIA AND SOCIAL CHANGE
250 _a1
260 _aNew Delhi
_bWordsworth Publishing House
_c2022
300 _g1
500 _aMass Media and Social Change explores the relationship between mass communication systems (press, radio, television, digital media) and transformations in social life. It examines how media influences attitudes, behaviours, cultural norms, public opinion, political participation, development communication, and societal structures — particularly in modern and developing societies. It situates mass media as a catalyst of social change, analyzing its role in education, modernization, cultural integration, and social movements. (General summary based on subject scope of similar titles on mass media and social change.
650 _aMass media — Social aspects
650 _aMass communication — Social aspects
650 _aMedia and society
650 _aSocial change
650 _aCommunication and social change
650 _aMedia influence on behavior
650 _aDevelopment communication
942 _cLEN
942 _2ddc
999 _c197893
_d197893