000			02463nam a22002537a 4500
005			20251118111709.0
008			251118b |||||||| |||| 00| 0 eng d
020			_a9789354890338
037			_cGifted _nSudhakar, 7045818418
041			_aEnglish
082			_a338.092 _bNAR/AM
100			_aNarotam Sekhsaria
245			_aAMBUJA STORY _b: How a Group of Ordinary Men Created an Extraordinary Company
250			_a1
260			_aHaryana _bHarper Business _c2022
300			_g331
500			_aWINNER OF THE 2022 TATA LITERATURE LIVE! BUSINESS BOOK AWARD 'I had never seen a cement plant in my life. I had no idea about limestone deposits or the cement industry in Gujarat. And I had never negotiated an industrial agreement. Yet, in the next few weeks, I would need to be ready for a substantive meeting with Gujarat government officials.' The year was 1983. A cotton trader, still in his early thirties, began to dream big. His aspiration was to become an 'industrialist'. The venture he was about to embark on was uncharted territory for him. He knew nothing about cement, limestone or anything remotely associated with it. In the era of Licence Raj, where everything from production to consumption was controlled by the government, Narotam Sekhsaria saw the huge potential in cement and its role in a growing nation. Trusting his instinct, he started Ambuja Cement and went on to create one of the most successful cement companies in the world. Told by the man himself, The Ambuja Story is a tale of grit, determination, honesty and integrity. For a cement company, it's a unique case study that broke many stereotypes, such as cement production can't be an environmental friendly activity, good cement can't be cheaper and it's difficult to market a product as boring as cement. Narotam Sekhsaria's vision for Ambuja wasn't just limited to financial success; he undertook community development around all Ambuja plants to a whole new level. Ambuja's work in women empowerment, skill development, health and education created new benchmarks for the industry long before corporate social responsibility became mandatory in India. The Ambuja Story provides a new perspective on business and life, inspiring the next generation of entrepreneurs to scale greater heights.
650			_aEconomics
650			_aProduction
650			_aBiography And History
650			_aBiography
942			_cLEN
942			_2ddc
999			_c196952 _d196952