000			01464nam a22002417a 4500
005			20251013161953.0
008			251013b |||||||| |||| 00| 0 eng d
020			_a9780349142258
037			_cPurchased _nCurrent Books, Convent Junction, Market Road, Ernakulam
041			_aEnglish
082			_a658.001 _bMAD/SE
100			_aMadsbjerg, Christian
245			_aSENSEMAKING _b: Power of the Humanities in the Age of the Algorithm
250			_a1
260			_aGreat Britain _bAbacus _c2019
300			_g216
500			_aWe live in the age of algorithms and big data. But what happens when number crunching fails to solve a company's problems? Christian Madsbjerg argues that many of today's biggest success stories stem not from "quant" thinking, but rather from a company's deep, nuanced engagement with the culture, language, and history of its customers. Madsbjerg calls this technique "sensemaking," and through captivating stories, he illustrates how business leaders, entrepreneurs, and individuals can use human science tools to innovate and find solutions to their thorniest problems. In a time when liberal arts graduates fear for their prospects in a data-obsessed economy, SENSEMAKING is a welcome, transformative vision for business and success in the twenty-first century.
650			_aManagement & public relations
650			_aGeneral management
650			_aPhilosophy And Psychology
942			_cLEN
942			_2ddc
999			_c196602 _d196602