000			02470nam a22003257a 4500
005			20250826114713.0
008			250826b |||||||| |||| 00| 0 eng d
020			_a9780007170876
037			_cGifted _nChristabel Antony, 9820536660
041			_aEnglish
082			_a658.4092 _bGER/WH
100			_aLouis V Gerstner, Jr
245			_aWHO SAYS ELEPHANTS CAN'T DANCE ? _b: How I Turned Around IBM
250			_a1
260			_aLondon _bHarper Collins _c2003
300			_g372
500			_aCEO Louis V. Gerstner Jr.’s memoir about the extraordinary turnaround of IBM and his transformation of the company into the industry leader of the computer age – the great American business story of our time.When Louis V. Gerstner became CEO of IBM in 1993, shares had slumped and the company was on the verge of collapse. Hired for his successful management of RJR Nabisco and American Express, Gerstner had no background in technology, but during his seven-year chairmanship, he transformed the company into the leading force of the computer age. In his frank, direct voice, Gerstner recalls the obstacles he faced: the plans to fragment the company, the inconsistent global policies, the stodgy white-shirt hierarchy and inter-departmental competitiveness and the rapidly declining sales. Within months of joining IBM, Gerstner presented his bold and controversial business strategy. Punitive towards office politics, he revolutionised the company from within, altering an entire corporate culture, divesting billions of dollars in unneeded assets and transforming IBM from a fractured, process-driven business into a nimble, customer-driven enterprise able to respond quickly to the volatile technology market and face down Microsoft and Intel in the internet era. Revealing his tactics step by step, Gerstner spins an engaging narrative that takes the reader behind the curtain into the unbelievable mess he inherited and into the office and mind of a CEO facing the challenge of a lifetime.
650			_aComputer science, information & general works
650			_aComputer science, knowledge & systems
650			_aComputer science standard subdivisions
650			_aOrganizations and management
650			_a Management
650			_aManagement & public relations
650			_aGeneral management
650			_aExecutive
650			_aPersonal Aspects
650			_aLeadership
942			_cLEN
942			_2ddc
999			_c196212 _d196212