000			01774nam a2200289 4500
008			250520b |||||||| |||| 00| 0 eng d
020			_a9781625274496
037			_cPurchased _nBlossom, Convent Jn. ,Ernakulam
041			_aEnglish
082			_a658.802 _bKIM/BL
100			_aKim, Chan W.
245			_aBLUE OCEAN STRATEGY _b: How To Create Uncontested Market Space And Make The competition Irrelevant
250			_a1
260			_aBoston _bHarvard Business School Publishing _c2025
300			_g287
500			_aBusiness. Nonfiction. Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant. In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth. Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand: Reconstruct market boundaries Focus on the big picture Reach beyond existing demand Get the strategic sequence right Overcome organizational hurdles Build execution into strategy.
650			_aBUSINESS & ECONOMICS Industrial Management
650			_aBUSINESS & ECONOMICS Management Science
650			_aBUSINESS & ECONOMICS Organizational Behavior
650			_aEmployees Attitudes
650			_aLeadership
650			_aMarket segmentation
650			_aNew products
700			_aRenée Mauborgne
942			_cLEN
942			_2ddc
999			_c195469 _d195469