000			02141nam a22002537a 4500
005			20241218181558.0
008			241218b |||||||| |||| 00| 0 eng d
020			_a9780670097142
037			_cPurchased _nMathrubhumi Books,Kaloor
041			_aEnglish
082			_a658.11 _bMUK/ST
100			_aMukesh Bansal
245			_aSTART-UP CODE _b: Taking Your Company from Seed to Scale
250			_a1
260			_aHaryana _bViking - Penguin Books _c2024
300			_g380
500			_aSeasoned entrepreneur and investor Mukesh Bansal delivers a masterclass on the art of building successful start-ups Building a company from scratch is a risky business, with a very high chance of failure. But it is also one of the most rewarding life experiences, with an incredibly high learning curve. Mukesh Bansal draws on over two decades of first-hand experience to reveal the hard-won lessons that turn ambitious ideas into thriving enterprises. Through riveting stories and real-world case studies, he demystifies the entrepreneurial journey, guiding readers from the initial spark of inspiration to scaling a high-growth business. In this book, discover your ‘why’, the importance of achieving product-market fit and how to foster a resilient company culture. Learn to navigate the complexities of funding, execution and growth strategies while gaining candid insights into why many start-ups fail. In the treacherous landscape of building a business, one has to survive the inevitable challenges, and Bansal confronts this harsh reality, while offering readers a method to the madness. The Start-Up Code is more than just a guide—it’s your road map to transforming bold ideas into enduring success. Whether you’re a fledgling entrepreneur or a corporate leader aiming to ignite innovation within your organization, Bansal’s practical frameworks and proven strategies will empower you to dramatically improve your odds of success.
650			_aManagement & public relations
650			_aGeneral management
650			_aOf Corporate Finance
650			_aStartup Management
942			_cLEN
942			_2ddc
999			_c194243 _d194243